How Much Does A Corporate Video Cost?

The clearer you are about your marketing needs, goals and message in advance, the more you will save by reducing rewrites, reshoots and revisions. Sharing these things with your video production team before the project has even started will help reduce the time required to develop a concept, write a script and plan for the shoot. It will also keep the number of filming days and editing revisions to a minimum. The benefit of hiring a professional video production company is that they can do this heavy lifting for you, but it will usually be more cost-effective if these items are worked out in advance – even if they’re not fully realized yet.

The type and length of the video will usually determine how much time will be required to plan, film and edit the project. For example, a 30-second broadcast commercial is usually more polished and produced than a 2-minute testimonial video. The 30-second commercial may take longer to film because of the increased production value, but it may take longer to edit the 2-minute testimonial video because of the time it takes to shorten a lengthy interview. Generally, the project’s production phase (the filming) will cost more than the post-production phase (the editing).

The time it takes to produce a marketing video can vary depending on the type and amount of videos needed, but the process typically takes 1 – 2 months from beginning to end. Pre-production often takes two to four weeks, production takes one or two days, and post-production takes four to six weeks. It’s not uncommon for a company to have a more immediate need, which requires a more compressed timeline. If this is the case, prioritizing your project over another will increase the cost. A clear plan and a healthy timeline will help you avoid unforeseen rush fees.

The project’s scope is often the most significant factor in determining the price of a corporate video. It’s also the thing that is usually adjusted first to better fit within a set budget. Not surprisingly, the larger the video’s scope, the more it will cost. Expanding a video’s scope often requires more crew members, filming days, and equipment. Other potential costs include hiring actors and voiceover artists, renting filming locations and travel expenses. While increasing the scope also increases the polish and production value, it doesn’t always make sense for every project. Being open with your video production crew about your budget early on will help to set expectations and reduce friction.

The average cost to produce corporate video content ranges from $1,000 to $10,000 per finished minute. However, this is just a ballpark figure, as the price can go significantly higher based on the project’s complexity, level of sophistication and timeline. The concept and script development, location scouting, filming, video editing, graphics and animation all influence the cost. Ideally, the budget for a corporate video should align with the importance of the video’s purpose, the anticipated return on investment and its intended audience reach and impact. Basic videos with a well-organized plan can be produced at a lower cost, while high-end productions requiring large teams of professionals, equipment, and extensive post-production work will increase the cost. It’s important to remember, regardless of the cost, a well-produced marketing video is an investment, potentially yielding substantial benefits for the company in terms of increased brand awareness, audience engagement and conversion rates.

Now that you know which factors account for the cost of corporate video production, let’s look at ways to maximize your video marketing budget to ensure you get the most value out of your investment.

The cost of your corporate video can be heavily influenced by many factors, meaning that a one-size-fits-all approach doesn’t cover the range of possibilities. Your video could cost as low as a few hundred dollars for a simple video made in-house or as high as tens of thousands of dollars for a polished, professionally produced marketing video. At the end of the day, as with many expenses in business, the money you put into your corporate video should be seen as an investment. An effective, high-impact corporate video can deliver a strong return on investment by enhancing your corporate image, promoting your brand and improving your overall market presence.

Because we’re open and transparent about pricing our video production services, we’ve developed an Instant Estimate Tool and corporate video production packages to help you easily budget your next video project with us. We highly recommend taking advantage of these tools when determining how much a professional corporate video costs.